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Technology developers have little choice but to see big data deals like Mastercard’s reported collaboration with Google as an opportunity for deep, actionable analysis, setting aside the chilling effect of privacy concerns and a consumer buy in.
September 6 -
While the card networks have greatly benefited by the global boom in e-commerce, they are confronted with the corresponding growth in digital advertising. This will increasingly lead them to seek out data-sharing deals like Mastercard's reported arrangement with Google, which could prove vital to the networks' future survival.
September 5 -
Google has a validated and ready to roll out mobile payments model that it has developed in less than one year, writes Daniel Döderlein, CEO and founder of Auka.
September 4Auka -
The deal lets Google learn more about what people buy based on online ads, but raises privacy concerns; checkbooks favor Congressman Sean Maloney.
September 4 -
As the pressure to monetize data in an omnichannel environment increases, so does the fear of misuse.
August 31 -
For the past year, select Google advertisers have had access to a potent new tool to track whether the ads they ran online led to a sale at a physical store in the U.S. That insight came thanks in part to a stockpile of Mastercard transactions that Google paid for.
August 30 -
Tez, Google's payment app for the Indian market, is joining the Google Pay family in preparation for a global rollout.
August 28 -
The majority of Play Store users are likely not intentionally using cryptomining on their devices. Therefore, Google needs to take the responsible approach of preventing unwanted or unhealthy usage of their end users’ devices, according to Barry Shteiman, vice president of research and innovation for Exabeam.
August 28Exabeam -
Google can’t underestimate the importance of its maiden voyage with Google Wallet and the lessons the company learned in being one of the first to offer payments through cellphones in the U.S.
August 24 -
Voice assistants impress at tech demos, but new research shows bank customers aren't ready to ask a speaker about their accounts just yet.
August 8