Amazon adjusts Go branding; Klarna launches ad campaign

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Name game

Amazon is reportedly adjusting its brick-and-mortar branding as it works on the right mix of emerging checkout technology and store design.

The e-commerce giant is closing one of its Amazon Go Grocery locations near Seattle and renaming the other Amazon Fresh, reports GeekWire. Amazon Go Grocery is a larger version of the Amazon Go checkout-free convenience store. Amazon Fresh is one of Amazon's supermarket brands, and is the name for a delivery service and a store model that is deploying advanced shopping cart technology to allow consumers to avoid checkout.

The renamed Amazon Go Grocery store will retain both checkout-free and shopping cart technology, but most of the Amazon Fresh stores do not use the Amazon Go model, according to GeekWire. Amazon is also reportedly planning to use its Go technology in sections of Whole Foods stores. Amazon, which is developing several kinds of autonomous retail technology, did not return a request for comment on whether it's focusing the Go brand on smaller locations.

Amazon Go food prep
Bloomberg

New rule, same as the old

Regulators in China have weighed in on the legality of crypto services, largely by referencing earlier bans from 2013 and 2017.

The National Internet Finance Association of China, the China Banking Association and the Clearing Association of China said financial and payment companies cannot provide crypto services and initial coin offerings are illegal, reports Coindesk, citing government documents.

The regulators are concerned about the recent jump in cryptocurrency prices, which they contend encourages speculative trading.

Commercial break

Buy now/pay later firm Klarna has launched an ad campaign in the U.K. designed to draw attention to the difference between point-of-sale credit and credit cards.

Called #WhyPayInterest, the spots will run in print, web and social media, reports Finextra, adding there will also be references to the amount of money spent in the U.K. on card interest.

The campaign comes as Klarna and other buy now/pay later firms face regulatory pressure in the U.K. over concerns buy now/pay later firms encourage people to accumulate debt.

In the pipeline

The hackers who attacked the Colonial Pipeline received about $90 million in bitcoin ransom payments over the past year, mostly not associated with the attack.

DarkSide used what's called "ransomware as a service," or selling hacking tools to other groups, reports CNBC, adding a blockchain analytics firm called Elliptic identified the bitcoin wallet that DarkSide used to collect payments.

DarkSide, which shut down late last week, also collected a $5 million ransom from Colonial.

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