In expanding its work with Facebook, American Express has introduced the Add a Card feature on its bot for Facebook Messenger.
Add a Card allows U.S. consumers and Open Card members to add their card and billing information for use when making purchases through Facebook.
After adding a card to their Facebook account, card members can make in-game purchases, or purchases on the shop sections of business pages in Facebook, in addition to other Messenger commerce functions.
“This most recent step in our long relationship with Facebook demonstrates just how quickly American Express can iterate new features and develop innovation with great partners,” Dave Wolf, vice president of digital partnerships and development at American Express, said in a Dec. 12 press release. “The speed of our tech development continues to allow us to meet our card members where they are, and we look forward to the additional benefits we can deliver to them on this powerful channel.”
Three months ago,
American Express was already involved in that initial process, announcing a collaboration with Facebook in June in which the companies would test an
“This new feature comes as Facebook and Messenger introduce new commerce initiatives,” Kahina Van Dyke, Facebook’s director of global commerce and payments partnerships, said in the release. “We’ve seen commerce play an increasing role in how people interact with one another and we’re excited to see our partners at Amex continue to create new ways to enable people to make seamless purchases with this new Add a Card feature.”
Less than a year later, the potential for payments in Facebook
