American Express Co. continues to sweeten deals to drive repeat business from consumer and corporate cardholders.
The latest lure is a social-media play, inviting cardholders to create a personalized online timeline spotlighting images of their favorite shopping, dining, electronics or travel locations by clicking on a mobile ad tied to Amex's new Membership Effect campaign.
From the mobile ad, cardholders may click on a link to synchronize their Amex card to their Facebook, Twitter or Foursquare accounts to share the timeline with friends. When cardholders do so, they qualify for savings at select restaurants and retailers, Amex said in a June 5 press release.
Amex worked with Zumobi, a Seattle-based mobile media company, to create the program.
The effort is designed to "make full use of smartphones' native capabilities" using high-quality video, user-generated content and social-media integration to educate consumers about the Membership Effect campaign, Louis Paskalis, Amex vice president of global media, content development and mobile marketing, said in the release.
Separately, Amex on June 5 announced it has added three partners to its Savings At Work program, which provides discounts for Amex corporate cardholders of midsize companies on purchases at specific retailers.
New merchants include Box, an information-technology and content-management company; Dunkin' Brand Group Inc.'s Dunkin' Donuts; and Sprint Nextel's Sprint. They bring the total number of participating retailers to eight, the others being Hilton Worldwide's Hilton Hotels, Choice Hotels International Inc., Metrodining, FedEx and Conference Plus.
All Amex corporate cards qualify to receive offers through Savings at Work, which launched in 2002, an Amex spokesperson tells PaymentsSource. Amex is promoting the program primarily through targeted emails, the spokesperson says.
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