American Express Co. and Verizon Wireless will integrate Serve, Amex’s digital payment and commerce platform, on many Verizon mobile phones and tablets, the companies announced Aug. 1.
Under the arrangement, Verizon Wireless customers in the coming months will be able to establish Serve accounts that will enable them to make payments and redeem offers for goods and services directly from their mobile phones and tablets using Serve, according to a press release.
Serve authenticates a mobile number at checkout then enables the customer to make a purchase on-screen. Verizon Wireless customers who use Serve can expect to buy goods and services on their mobile phone in just a few clicks, the release states.
Merchants who accept Serve mobile payments will receive a streamlined option for processing and settlement.
Millions of U.S. merchants who accept Amex cards can accept Serve. Verizon Wireless also will collaborate to source, distribute and simplify redemption of online and mobile offers with participating merchants through the use of the Serve account. For example, as customers redeem certain offers or coupons using their mobile phones, the credit may automatically appear in their Serve account, according to the release.
Amex and Verizon also are working with Payfone to support Serve checkout on Verizon Wireless devices. Payfone's preauthorization and intelligent-routing features will help Verizon Wireless customers who use the Serve application make mobile payments more simply and securely, the companies said.
