Cardlytics Changes Logo as It Expands in Card-Linked Marketing

Cardlytics has adopted a new logo, which it says reflects the company's evolution as an advertising platform for consumers, merchants and financial institutions.

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"Our new logo evokes the power of Cardlytics, our bank partners and our advertiser clients coming together to create a new connection with consumers," says Kasey Byrne, senior vice president of marketing for Cardlytics, in an Oct. 1 press release. "Our new identity better reflects our commitment to our partners and clients, our focus on delivering value to the consumer, and our leadership in the card-linked marketing space."

The new design was created by San Francisco, Calif.-based, Jumboshrimp.

This year, Atlanta, Ga.-based Cardlytics introduced its Facebook rewards app to give banks another way to interact with customers online. The company recently announced its plans to support location-based card-linked marketing with push notifications. 


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