Citi Cards Canada partners with Sobeys in Ontario and Western Canada in launch of new rewards program [Market News Publishing Canada]

CITI CARDS CANADA

Citi Cards Canada Inc.

announced today that it is partnering with

Sobeys Inc.

, on the launch of the Club Sobeys loyalty program and the companion Club Sobeys MasterCard in its banner stores in

Ontario

and

Western Canada

(

Manitoba

,

Saskatchewan

,

Alberta

and

British Columbia

).

Club Sobeys is unique in Canadian grocery retailing because of the variety of ways customers can collect and redeem the points they collect. Members simply swipe their card every time they shop in Sobeys stores in

Ontario

and

Western Canada

to earn one point for every dollar spent, with additional opportunities to earn bonus points through in-store product promotions. Club Sobeys points are redeemable for rewards ranging from instant in-store savings at check-out, food-related rewards from the online catalogue or automatic conversion of points to Aeroplan miles.

Sobeys customers can also accelerate their point earning with the no-fee Club Sobeys MasterCard, allowing them to earn Club Sobeys points whenever, and wherever they use the card. Plus, when the Club Sobeys MasterCard is used for purchases at Sobeys stores in

Ontario

and

Western Canada

, along with their Club Sobeys card, customers earn double the points - two points for every dollar spent.

"We are pleased to have the opportunity to work with a premier Canadian brand like Sobeys," says

Bruce Clark

, president of

Citi Cards Canada Inc.

"We see tremendous opportunity within this partnership to help reward Sobeys' loyal customers and help their business continue to grow and prosper."

Citibank Canada is the issuer of the Club Sobeys MasterCard in

Canada

.

Citi Cards Canada Inc.

, an affiliate of Citibank Canada, performs all account servicing and related activities on the Club Sobeys MasterCard account and administers the related Citibank MasterCard Cardmember Agreement from the Citi Cards customer contact facilities in

Mississauga

and

London, Ontario

.

Customers can sign up for the Club Sobeys card in Sobeys stores beginning on

in

Western Canada

and on

in

Ontario

. To sign up from home, visit

www.clubsobeys.com

or call 1-877-7SOBEYS.

To apply for a Club Sobeys MasterCard, customers can pick up an application form in-store or apply online at

www.clubsobeys.com

.

About

Citi Cards Canada Inc.

Citi Cards is

Canada's

leading provider of general purpose and private label credit and charge cards, and is affiliated with Citibank Canada. Major credit and charge cards under the Citi Cards banner include Citi MasterCard,

Diners Club

,

Home Depot

, Business Depot/

Staples

,

IKEA

, Goodyear and Zales (Peoples/Mappins).

MasterCard

reward offerings include the Citi PETRO-POINTS(*)

MasterCard

, the Staples Easy Rewards MasterCard and the Citi Driver's Edge Gold and Platinum.

Citi, the leading global financial services company, has some 200 million customer accounts and does business in more than 100 countries, providing consumers, corporations, governments and institutions with a broad range of financial products and services, including consumer banking and credit, corporate and investment banking, securities brokerage, and wealth management. Citi's major brand names include

Citibank

,

CitiFinancial

,

Primerica

,

Citi Smith Barney

and

Banamex

. Additional information may be found at

www.citigroup.com

or

www.citi.com

.

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