Citi To Issue EMV Chip Cards

 Citigroup Inc. plans to issue chip-based credit cards that adhere to the EMV Integrated Circuit Card Specifications later this year.

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The New York-based issuer said July 18 that it will include the technology, typically considered more secure than a standard magnetic stripe card, in future versions of its Citi Executive AAdvantage World Elite MasterCard travel rewards card.

A spokesperson for Citi did not respond to an inquiry on July 17, but the company said in a press release that EMV would "provide cardmembers with the ability to use a technology that is increasingly important when making credit card purchases abroad."

Common overseas, EMV technology has been slow to catch on in the United States because of the costs banks must pay to include the smart chips in their cards and the need for merchants to upgrade terminals so they may read them. In recent months, Wells Fargo & Co., JPMorgan Chase & Co. and U.S. Bancorp have announced EMV versions of credit cards geared toward frequent international travelers (see story). A few U.S. credit unions also issue the cards.

EMV cards are more difficult for hackers to compromise because account information is stored inside of a secure chip in the card instead of on a magnetic stripe. Wells Fargo, Chase and U.S. Bancorp also are including mag stripes in their EMV cards so customers may use them at U.S. merchants.

 


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