Dillard's, Inc. Signs with Fifth Third Processing Solutions for Credit and Debit Card Processing Services

CINCINNATI

,

/PRNewswire-FirstCall/ -- Fifth Third Processing
Solutions is pleased to announce that

Dillard's, Inc.

, one of the nation's
largest fashion apparel and home furnishing retailers, has signed a multi-year
contract for credit and debit card processing services for its approximately
330 locations throughout

the United States

.

"Fifth Third is pleased to have been chosen by such a reputable retailer
like

Dillard's

, and we are excited to enhance the Company's quality product
and service offering with our industry-leading processing tools," said

Donald
Boeding

, senior vice president and director of Merchant Services for Fifth
Third Processing Solutions. "We certainly take pride in offering world class
processing functionality and superior customer support and look forward to
helping

Dillard's

provide the best possible payment solutions to their valued
customers."

Fifth Third Processing Solutions processes over 26.7 billion ATM and POS
transactions per year for more than 2,880 financial institutions and over
158,356 retail locations worldwide, including the Armed Forces Financial
Network (AFFN),

First Niagara Financial Group

,

Sovereign Bank

, The

Kroger Co.

,

AutoZone

,

Abercrombie & Fitch

and The

Finish Line

. Annually, Fifth Third
processes

in credit card sales. According to The Nilson Report
(

),

Fifth Third Bank

is the fourth largest bankcard acquirer.

Dillard's, Inc.

ranks among the nation's largest fashion apparel and home
furnishings retailers with annual revenues exceeding

. The Company
focuses on delivering maximum fashion and value to its shoppers by offering
compelling apparel and home selections complemented by exceptional customer
care.

Dillard's

stores offer a broad selection of merchandise and feature
products from both national and exclusive brand sources. The Company operates
approximately 330

Dillard's

locations spanning 29 states, all with one
nameplate --

Dillard's

.

Fifth Third Bancorp

(Nasdaq: FITB) is a diversified financial services
company headquartered in

Cincinnati, Ohio

. The Company has

in
assets, operates 18 affiliates with 1,308 full-service Banking Centers,
including 97 Bank Mart(R) locations open seven days a week inside select
grocery stores and 2,329 ATMs in

Ohio

,

Kentucky

,

Indiana

,

Michigan

,

Illinois

,

Florida

,

Tennessee

,

West Virginia

,

Pennsylvania

,

Missouri

,

Georgia

and

North
Carolina

. Fifth Third operates five main businesses: Commercial Banking,
Branch Banking, Consumer Lending,

Investment Advisors

and Fifth Third
Processing Solutions. Fifth Third is among the largest money managers in the
Midwest and, as of

, has

in assets under care, of
which it managed

for individuals, corporations and not-for-profit
organizations. Investor information and press releases can be viewed at

http://www.53.com

. Fifth Third's common stock is traded on the NASDAQ(R)
National Global Select Market under the symbol "FITB."

SOURCE

Fifth Third Bancorp

CONTACT:

Stephanie Honan

of

Fifth Third Bancorp

, +1-513-534-6957

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