Adyen Inc., a Netherlands-based online payment gateway company, is expanding into the United States, the company announced April 5.
With offices in Marlborough, Mass., Adyen is hoping to attract U.S. merchants that want to expand their sales internationally, Peter Caparso, Adyen’s North America president, tells PaymentsSource.
As the recession ends, U.S. merchants may want to expand their customer base by selling to consumers in other countries, he says. Adyen is targeting midsize to large merchants and typically works with merchants handling a minimum of 1,000 monthly e-commerce transactions, Caparso says.
Adyen’s fee starts at 16 cents per transaction, but the rate drops with higher volumes, the company notes in a presentation. Typical e-commerce discount rates apply, but Adyen does not charge to settle merchant accounts.
Merchants using Adyen may accept multiple payment methods, such as MasterCard’s Maestro, PayPal and the Moneybookers online payment service, across Europe, South America and parts of Asia, Caparso says.
Adyen supplies a customizable payment page for the merchant’s Web site. The page also can recognize repeat customers. If the consumer has saved his payment card information with the merchant, the site may prompt him to enter only the card verification value or card validation code printed on the back of the card for security purposes, Adyen says. That one-click payment capability can improve a merchant’s sales rate, reducing the number of abandoned sales, Adyen says.
Adyen also supplies merchant-specific data about transactions made through its gateway, such as authorizations processed in the previous 24 hours. Much of the data are displayed in graphical layouts instead of in a list to make it easier for merchants to understand, Caparso says.
Adyen, which also offers a mobile-payment application for Apple Inc.’s iPhone, works with Cincinnati-based Fifth Third Processing Solutions to process Adyen’s U.S. merchants’ transactions.
