E-commerce fraud prevention provider
The Magento Marketplace offers merchants various payment, security, accounting, marketing and other business software for e-commerce sites. Forter joins other providers on the site.
“Consumers are behaving in ways they never have before,” Michael Reitblat, CEO and co-founder of Forter, said in a Thursday press release. “Merchants need the ability to accurately identify legitimate behavior in real time to limit false declines, reduce friction and optimize the end-to-end customer journey."
The relationship with Adobe enables merchants to join "the largest network of trust and provides a seamless user experience with minimal effort,” Reitblat added.
Forter’s fraud-prevention ecosystem includes merchants, banks and payment providers that provide data to help fight fraud. The network handles more than $200 billion in online transactions and protects close to a billion users.
Forter’s global network, combined with its identity-based fraud prevention solution, provides a comprehensive view of legitimate and fraudulent behaviors, allowing Adobe customers to approve more transactions in real-time while reducing friction for legitimate customers.
With this collaboration, Magento merchants can leverage a plugin to streamline the integration, enabling them to go live with Forter nearly instantaneously.
“Today’s consumers have high expectations of the brands they buy from,” Cody Crnkovich, head of partner programs at Adobe, said in the release. “They expect to shop with full confidence and security across any channel and service. With Forter, Magento merchants can deliver against those expectations and are able to provide the seamless experiences customers expect, while accepting more transactions.”
Forter, which serves companies like Sephora, Nordstrom, Instacart and Priceline, is backed by more than $200 million in capital from venture capitalists Sequoia, Bessemer, Scale and Salesforce.
