Micropayments Firm Expands To Europe, South America

Boku Inc., which enables consumers to charge so-called micropayments to mobile-phone bills, has begun offering its services in Estonia and Venezuela, according to Ron Hirson, co-founder and senior vice president of product at the San Francisco-based firm. The company operates in 58 countries, though the United States remains among the top three markets for Boku, he says, declining to be more specific. Consumers use Boku to purchase such digital goods and services as virtual currency for online games and pay fees for online dating sites. For instance, a consumer who wants to buy virtual currency to buy extra “lives” or other goods useful in online games would, after registering for the service, make the purchase through the game provider’s Web site. The consumer would confirm the purchase through a text message, and the charge would appear on the consumer’s mobile-phone bill, eliminating the need to use a payment card, which could reduce or eliminate a merchant’s profit because of relatively high interchange fees for such small purchases. The average transaction processed by Boku is between US$8 and US$9, Hirson says. Boku serves more than 1,000 merchants and processes payments for three of the top five game applications offered on social networking site Facebook, Hirson says. A Facebook spokesperson declined to comment. Hirson would not disclose the number of transactions processed by Boku, which begun full operations during this year’s first quarter. However, he says, Boku has experienced “double-digit [transaction] growth every month since the first quarter.”