Sagem Wins Smart Card Deal With PostBank

Franco-German card vendor Sagem Orga GmbH has won what it calls a follow-up order to supply Germany's Postbank with debit cards that carry contact chips. Each customer who receives a card also will get what Sagem calls a "fully personalized enclosure." In essence, the enclosure serves as a marketing tool, a Sagem spokesperson tells CardLine Global. "The enclosure can contain any kind of completely personalized printed papers with customized extra information," says Sagem spokesperson Mareike Blumentrath. "The Postbank will announce in September what exactly their content will be." Sagem declines to release how many cards the new deal involves or how many cards Sagem has delivered to Postbank since the card vendor became a supplier for the bank in 2000. The new Postbank deal represents Sagem's first involvement with the enclosures, Blumentrath says.