Square has purchased BookFresh, a company that sells booking and appointment management technology to merchants.
BookFresh's services handle bookings, client history, an address book, "book now" Web widgets, client email and text reminders, social media integration and payments acceptance. It charges merchants $19.95 per month after a free 30-day introduction.
The companies did not disclose the terms of the transaction, but did say the two companies' products will
The addition of BookFresh should enhance Square's ability to pair small business payments with management tools. Square has been
"Sellers use Square for far more than accepting payments," says Gokul Rajaram, product engineering lead for Square, in a Feb. 26