Starbucks sees mobile, loyalty boost sales; Stripe adds sales tax through TaxJar deal

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Star power

Starbucks’ loyalty program drove 52% of U.S. sales during the quarter ended March 31, with Starbucks Rewards membership increasing by 1 million to 22.9 million and drive-thru accounting for 50% of net sales, Kevin Johnson, Starbucks’ president and CEO told analysts.

Mobile orders represented 26% of U.S. store sales, up from 18% a year earlier and Stars for Everyone — enabling customers to earn rewards through any payment method — drove higher levels of activity during its first six months, Johnson said. In China, results from expanding Starbucks Now mobile ordering to WeChat and Alibaba pushed mobile orders to 34% of sales, up from 30% in the previous quarter, he said.

Starbucks is increasingly leaning on AI to personalize customer offers, predict customer traffic and inventory needs as stores around the world slowly begin to return to pre-pandemic levels, according to Johnson.

Starbucks cups
Bloomberg

Taxing

Stripe has added several new merchant services in the past year as it looks to grow its client base by reaching businesses that quickly pivoted to digital during the pandemic.

The company plans to add access to sales tax software by agreeing to buy TaxJar, which Stripe hopes will manage the more than 11,000 different sales tax jurisdictions in the U.S., along with more variance in international markets. Terms of the deal were not disclosed.

Stripe said one of the top requests from users over the past five years has been sales tax assistance, and it plans to use TaxJar to provide sales tax rates at checkout, automate tax return submission and sales tax remittance, and localized compliance.

Crypto cab

Mobile payments firm HIPS Payment Group and Nordic taxi payment rail The Payment House have partnered to allow cryptocurrency payments for cabs in Scandinavia and the U.K.

The payment gateway will debut in a beta test in November, and will use the HIPS merchant protocol (HMP) and merchant gateway (HMP-gateway) over Ethereum. More than 20,000 taxis in Scandinavia and 10,000 in the U.K. will be covered.

Merchant token (MTO) and USD Coin will be the initial tokens available at launch, and support for other cryptocurrencies will be evaluated after the beta test.

Dub nation

The Golden State Warriors plan to auction a set of commemorative non-fungible tokens (NFTs), a form of investment that tokenizes something tangible to create a form of one-to-one currency between the buyer and seller.

The NBA franchise's auction includes digital ticket stubs from visual arts studio Black Madre and virtual and physical championship rings, reports Coindesk. The team will donate part of the funds to its charitable efforts.

Most NFT sales thus far have included digital art and memorabilia such as classic Time Magazine covers. The concept has potential for more mainstream transactions since the underlying technology allows payments to circumvent traditional gatekeepers such as app stores and auction houses.

Scorecard

At least five Major League stadiums have recently added mobile ordering and contactless payments, including Globe Life Field, Progressive Field, Busch Stadium and Dodger Stadium.

The ballparks are accelerating stadium technology to accommodate larger crowds, as CDC guidelines allow more fans at outdoor facilities. The company that supplied the technology, Appetize, reports less than 3% of the transactions at the parks since the start of the 2021 season have been in cash.

The Red Sox' top minor league club, the Worcester Red Sox, has deployed a wide range of contactless and checkout-free technology, with the goal of eventually deploying that full menu at Fenway Park.

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