Turkish Bank And Retailer Team Up To Launch Credit Card

Published September 16, 2008, 1:00 a.m. EDT

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Updated September 16, 2008, 12:00 a.m. EDT

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Akbank TAS, Turkey's biggest banking company by market value, and Turkish retailer Boyner Holding AS have started offering the Fish credit card, which carries promotions and provides users with gifts , according to CardLine Global sister publication American Banker. Cem Boyner, who owns the retailing company, sold his previous credit card business, Advantage, to United Kingdom-based HSBC Holdings PLC in 2002 and could not launch a new card for five years under the terms of that deal. The retailer wants to give the Fish card to its 2.5 million customers first. The bank plans to open branches in Boyner department stores, Zafer Kurtul, Akbank CEO, said at a press conference.

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