Most consumers in the United Kingdom have fraud concerns when using their credit or debit card to make purchases over the phone, new research released Jan. 28 suggests.
Telecommunications technology provider Connected World surveyed 1,000 UK consumers in November and found 71% of respondents were uncomfortable relaying their card and personal information to a call-center operator.
Some 62% of respondents said they were worried about the security of their personal data when shopping, while 42% were so concerned about their data’s security they cancelled an order.
Consumers remain concerned about their financial data’s security, as 58% of respondents said they get frustrated when a call is redirected to a third party as a payment-authorization security measure. The majority, 88%, of respondents believe the ideal method for paying over the phone is an automated system that would prevent card details from being exposed to the operator handling the call.
“The findings have revealed that identity theft is a huge concern for consumers, particularly in call centers where over half of respondents believe it to be commonplace,” Jamie Price, Connected World director, said in a press release. “Alarmingly, personal experiences of identity theft and credit card fraud reinforce this belief in 27% of those surveyed.”
Connected World executives were unavailable to comment.
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