Virtual Piggy Dives into Action Sports Payments

The youth payment company Virtual Piggy will integrate with the MWRC ExoVend electronic commerce platform to target a range of outdoor sports brands.

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MWRC’s online merchant clients include Body Glove International, Sea Doo SeaScooters, Channel Island Surfboards and Frankie B, which sells denim clothing.

“MWRC’s client base has many companies that are favorites with our members including popular sunglass brands, and action sports companies,” said Jo Webber, CEO and founder of Virtual Piggy, in a release.

Virtual Piggy, which allows young people to execute payments within parameters set by their parents, has been expanding this spring via a series of partnerships.

It recently entered a joint marketing agreement with online payment provider ClickandBuy, and announced a partnership with education software developer JumpStart.

Virtual Piggy also recently added Toy Galaxy and Toadstool, its first U.K. clients.

John Adams

Executive Editor, Payments

John Adams is executive editor of payments for American Banker. John interviews top executives in the payments, cryptocurrency and fintech... Read full bio

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