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ATM manufacturer Wincor Nixdorf International GmbH, which controls less than 5% of the U.S. bank ATM market, has set a goal of boosting its market share to 20% in 10 years, says Eckard Heidloff, Wincor Nixdorf president and CEO. Paderborn, Germany-based Wincor Nixdorf will accomplish its objective by taking market share from leaders NCR Corp. and Diebold Inc., Heidloff and some of his most senior executives told CardLine sister publication ATM&Debit News during an interview yesterday. "The U.S. market is not growing very fast, but we can grow twice as fast because we have such a small market share," Heidloff says. The U.S. market for bank ATMs will grow in the single digits this year after flat sales in 2006 and 2007, says Gil Luria, an analyst with Los Angeles-based Wedbush Morgan Securities Inc. Dayton, Ohio-based NCR and North Canton, Ohio-based Diebold together sell at least 95% of the ATMs purchased by U.S. banks, Luria says. The U.S. bank ATM market includes 150,000 to 175,000 machines. Wincor Nixdorf passed Diebold to become the world's second-largest shipper of ATMs last year, according to Retail Banking Research Ltd., the London-based strategic research and consulting firm. Heidloff takes pride in reaching that goal, noting that Wincor Nixdorf moved into second place from third place globally without a strong presence in the United States. Last year, Wincor Nixdorf controlled 21% of the worldwide bank ATM market. NCR is the world's largest ATM manufacturer. In 1994, Wincor Nixdorf was the world's 12th largest ATM maker, Heidloff says.
