Zelle's first-quarter transaction volume rises 31% year-over-year

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The bank-owned peer-to-peer payment network Zelle saw first-quarter total transaction volume rise 31% year-to-year, to $180 billion, Early Warning Services announced on Monday.

The number of transactions on EWS' Zelle network during the quarter that ended March 31 reached 639 million, up 29% over the first quarter of 2022, amounting to about 5,000 transactions a minute, or about $2 billion a day sent through Zelle, EWS' CEO Al Ko said in a LinkedIn post

More than 1,900 financial institutions are now directly integrated with Zelle, up by about 100 since the end of 2022. Credit unions accounted for nearly half, or 46%, of all financial institutions that went live on the Zelle network during the first quarter of this year, according to Ko's post.

"Zelle allows banks and credit unions of all sizes to compete on equal footing with larger financial institutions," Ko said.

But a portion of smaller financial institutions still balk at adopting Zelle due to ongoing concerns about liability for fraud and scams. Banks and credit unions currently are not required to reimburse Zelle users tricked into making "user authorized" transfers to crooks, although last year, lawmakers began pushing the Consumer Financial Protection Bureau to develop protections for scam victims.

Last year, a handful of small banks adopted a Zelle alternative called Chuck designed by Alloy Labs Alliance to be safer by requiring more steps to send and receive funds than Zelle's streamlined approach. That product is now owned by Jack Henry & Associates.

Researchers at New York-based email cloud technology firm Avanan this month described a Zelle scam it's tracking in which criminals send a meticulously designed fake email containing the Zelle logo and a link to Zelle's website, inviting the recipient to "sign in" to receive funds through a bogus app. 

A clue to the scam is a shortened URL in the message leading to an email unrelated to Zelle, according to Avanan, but certain victims were deceived nonetheless and sent irrevocable funds to the crooks.

Early Warning recently said it revised its network rules to protect users against certain fraud schemes, but the firm declined to provide specifics at the risk of tipping off criminals.

In today's LinkedIn post, Ko reiterated EWS' claim that only a tiny fraction of Zelle transactions involve fraud and the fraud rate has continued to decline since the P2P service launched in 2017.

"We have increased network-level controls to prevent bad actors from transacting on the Zelle network and reduced their run time on the network," Ko said in the LinkedIn post.

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