Sales and Marketing

The Delaware-based bank filed a complaint against two companies that built a WSFS logo display in downtown Philadelphia. Part of the signage eventually broke off in what the bank called an "almost-tragedy."

Elevations Credit Union is paying athletes at the University of Colorado Boulder by way of a new credit card. The annual fee, plus two cents per transaction, will go to a collective that provides financial support to Buffaloes players.

Amerant in Coral Gables has relied on partnerships with South Florida athletic franchises to build brand awareness and help ease its expansion in Tampa.

The Chicago-area lender, which at first was able to get the suit quashed, agreed to end the discrimination case by paying a $105,000 fine.

Deposits rose by an average of 14% at each branch in counties where banks advertised on TV, a new academic paper finds. The results line up with the view of bank marketers that television remains essential even as digital options flourish.

Northwest Federal Credit Union in Herndon, Virginia, will follow FedEx as stadium-name partner for the Washington Commanders, gaining branding rights for which the logistics giant was paying nearly $8 million annually.

In a sea of generically named "First Banks of X" and "Community Banks of Y," financial institutions must decide if the painstaking rebranding process is worth the investment and risk to stand out.

When TD Bank launched an audio brand identity across its communication channels early this year, the new jingle triggered a surprising reaction from consumers using the firm's ATMs.

Effective coaches understand that the same message, delivered at different points in an employee's career, can resonate in new ways as they gain insight and experience.