Branding

A plan to join Deer Valley and Canyon State credit unions still needs approval from regulators and members of both institutions.

The San Jose, Calif.-based credit union decided to make the change because there were too many other financial institutions with a similar name.

A growing number of financial institutions are piloting initiatives sharing space with coffee shops and other retailers in an effort to boost foot traffic.

The Canadian bank recently caught flak over an ad in one of its branches that was seen as a slight against the diverse Boston community of Dorchester. Here’s what other bankers can take away from the episode.

Incenta Federal Credit Union in Englewood, Ohio, will merge into Pathways Financial in Columbus next week.

Getting the right product at the right time to the right member has become the mantra.

One credit union marketing expert offered tips on how to break down silos to create "smarketing."

Credit unions clinging to an outdated name that no longer reflects the institution's current field of membership could be doing themselves more harm than good, experts say. But it's a fine line between honoring the past and preparing for tomorrow.

The Saginaw, Mich.-based institution has yet to reveal the new name, though management indicated that it won't include a religious reference.

The former Washington Gas Light FCU in Virginia has unveiled its new name.

The banks have no choice but to pick a new name, marketing experts say, but good luck: The best ones may already be taken, made-up names can sound forced, and any change might nudge more customers to rethink their loyalties.

Two Iowa CUs had to come up with new names after a 2018 law prohibited them from using state universities as part of their brand identity.

American National Bankshares is trying to force the proposed American Bank & Trust to change its name.

Bank makes first hires for its corporate cash management business; the former Fed chair says the industry is too focused on profits.

The national awareness initiative has broadened its rollout to the Carolinas after launching in Minnesota earlier this year.

Central National Bank rebranded as Stride Bank to move away from a name with overused words.

The Lake Mary, Fla.-based shop will also convert to a state charter and plans to drop the phase "credit union" from its name.

The Virginia company, which recently bought Access National, will become Atlantic Union Bank later this year.

Kern Federal Credit Union has changed its name to Strata CU partly to avoid mix ups with similarly named institutions in the area.

Credit unions in the Gopher State have pledged at least $3.5 million to the Credit Union National Association's awareness effort.