Branding

A growing number of financial institutions are piloting initiatives sharing space with coffee shops and other retailers in an effort to boost foot traffic.

The Canadian bank recently caught flak over an ad in one of its branches that was seen as a slight against the diverse Boston community of Dorchester. Here’s what other bankers can take away from the episode.

Incenta Federal Credit Union in Englewood, Ohio, will merge into Pathways Financial in Columbus next week.

Getting the right product at the right time to the right member has become the mantra.

One credit union marketing expert offered tips on how to break down silos to create "smarketing."

Credit unions clinging to an outdated name that no longer reflects the institution's current field of membership could be doing themselves more harm than good, experts say. But it's a fine line between honoring the past and preparing for tomorrow.

The Saginaw, Mich.-based institution has yet to reveal the new name, though management indicated that it won't include a religious reference.

The former Washington Gas Light FCU in Virginia has unveiled its new name.

The banks have no choice but to pick a new name, marketing experts say, but good luck: The best ones may already be taken, made-up names can sound forced, and any change might nudge more customers to rethink their loyalties.

Two Iowa CUs had to come up with new names after a 2018 law prohibited them from using state universities as part of their brand identity.