Branding

The trade association is seeking $100 million from credit unions over three years in support of its "Open Your Eyes" campaign.

After more than 60 years as Wepawaug-Flagg Federal Credit Union, the $116 million-asset institution has rebranded as Crosspoint FCU.

The two institutions had to change their names after a law passed in the Hawkeye State that forbid CUs from using a state university in their names.

For this credit union, changing its name involved more than just new signs and stationery. It meant a willingness to explore new approaches to how it operates.

It’s still primarily a commercial bank, but the branding campaign — CIT’s first in a dozen years — is designed to appeal to the group driving its torrid deposit growth: retail savers.

Executives offer support to lift investment bankers’ morale; retailer’s move from Synchrony Financial could force card issuers to make concessions.

Ballinger National Bank would be renamed Keystone Bank and its headquarters would move to an Austin suburb.

Now known as Inclusiv, the name change also brings several high-profile programs under one umbrella.

The regional bank is putting its corporate stamp on branches in the two states.

Hamlin caught the attention of the bank's senior leaders when she oversaw the successful launch of a checking product. Now she sits at the center of every major marketing initiative.