Branding

The Virginia company cautioned that it expects lending to slow down this year.

Valley National will reinvent itself as Vast Bank over the next few months. The move is part of an effort to attract younger customers.

The trade association is seeking $100 million from credit unions over three years in support of its "Open Your Eyes" campaign.

After more than 60 years as Wepawaug-Flagg Federal Credit Union, the $116 million-asset institution has rebranded as Crosspoint FCU.

The two institutions had to change their names after a law passed in the Hawkeye State that forbid CUs from using a state university in their names.

For this credit union, changing its name involved more than just new signs and stationery. It meant a willingness to explore new approaches to how it operates.

It’s still primarily a commercial bank, but the branding campaign — CIT’s first in a dozen years — is designed to appeal to the group driving its torrid deposit growth: retail savers.

Executives offer support to lift investment bankers’ morale; retailer’s move from Synchrony Financial could force card issuers to make concessions.

Ballinger National Bank would be renamed Keystone Bank and its headquarters would move to an Austin suburb.

Now known as Inclusiv, the name change also brings several high-profile programs under one umbrella.

The regional bank is putting its corporate stamp on branches in the two states.

Hamlin caught the attention of the bank's senior leaders when she oversaw the successful launch of a checking product. Now she sits at the center of every major marketing initiative.

As Synovus brought all of its 28 banks under the same name and logo, management made sure employees were well informed and comfortable with the changes.

Highlights and insights from the Cornerstone Credit Union League's annual leadership conference in San Antonio.

CUNA Mutual Group is the latest to make a significant contribution to the Credit Union National Association's push for $100 million in funding.

Honolulu-based CU is the largest community-based credit union in the Aloha State.

Coastal’s donation comes two months after CUNA announced plans for $100 million nationwide awareness campaign for credit unions.

The decision to adopt the name Axos Bank seems to put more distance between the company and its internet roots.

The new name comes after a public competition to help the $8.8 million-asset credit union rebrand itself.

Cobalt Credit Union serves 14 counties across Nebraska and Iowa, but hopes to change to a state charter to help fuel further expansion.