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Credit union leaders can't truly understand how consumers interact with their institution until they've walked through those processes themselves and dealt with the same pain points members face.
November 11Total Expert -
One organization's findings reveal that financial counseling, when done right, can also help boost institutions' lending and brand recognition.
November 5Inclusiv -
Credit unions have achieved success in areas like auto and consumer loans but there is still room for them to increase their home lending.
October 23CU Direct -
Some credit unions are experimenting with ambient scenting – adding distinctive but unobtrusive smells – in their branches. While those fragrances are meant to reinforce the institution’s brand, they could also have unintended negative effects.
October 11 -
With brick-and-mortar locations dwindling, it’s even more important to meet potential customers in the field.
September 5 -
The credit union service organization said the move was part of its focus on marketing technology products.
July 31 -
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Banks are increasingly turning to outsiders like Nikki Katz, a former Disney executive now at Bank of America, and Joel Kashuba, formerly of Procter & Gamble and now at Fifth Third, to help build their digital experiences.
June 21 -
As the National Association of Federally-Insured Credit Unions' annual conference kicked off, President and CEO Dan Berger emphasized the trust credit unions have built with members. But there have been a few recent stumbles.
June 20 -
IAM Community Federal Credit Union in Enterprise, Ala., voted last year to rebrand as a way to attract more members under its community charter.
May 17