Customer service

Born in Venezuela, Lolita Peroza initially came to the U.S. to further her education and improve her English. Now 20 years into her banking career, she serves as a branch manager for Amerant Bank in Florida and is described by her boss as "always looking for additional opportunities to give back to the community."

Recent Arizent research shows that having appealing digital spaces is one of the most important factors for customer experience at banks.

Smaller financial institutions are prioritizing engagement over other conveniences, a strategy that resonates with younger generations, according to data from Arizent.

Banks need to rethink their relationships with customers for an era in which transitioning to a new financial services provider carries far fewer costs.

Banks looking to grow customer relationships can't be complacent about investing in the digital products and dedicated service that ignite positive brand loyalty.

In today's competitive banking industry, customer-centric institutions are gaining an edge in attracting and retaining customers. But what does it mean and what does it take to get there?

Recent bank failures point to the need for banks to expand their customer base. That might require stepping outside your comfort zone.