EMV

After postponing enforcement for years, the card brands are implementing an EMV liability shift at fuel stations, which still struggle to make the upgrades necessary for chip-card acceptance.

The shift from cash has boosted digital and called attention to the importance of standards, says EMVCo's Brian Byrne.

EMVCo, the major card brand-supported venture to establish EMV guidelines and specifications, has begun testing a program to determine if consumer mobile devices can securely accept contactless payments — a move that not only hastens the adoption of contactless payments, but renews criticism over which networks control technology and routing decisions.

But with the deadline fast approaching and no further extensions on the horizon, focusing squarely on accelerating EMV compliance is now the optimal decision for gas station owners, says Paysafe's Lori Griboski.

The trend toward payments that limit contact will continue beyond COVID-19, says EMVco.'s Brian Byrne.

The complexity of the migration is an opportunity to examine other elements of the payment experience, says TNS' Brian DuCharme.

EMVCo has developed guidelines that allow the travel industry to provide more data to issuers authorizing ticketing transactions as a way to reduce fraud in air travel, hotel and car rental purchases.

The coronavirus pandemic has generated more interest in pay-at-the-pump apps, a growing segment of the payments industry that may not have grown fast enough to be ready for the sudden surge of interest in contactless payments.

To ensure safe, secure transactions that are protected against fraud, retailers moving to EMV have been encouraged by their POS partners to replace or upgrade the network infrastructure, says TNS' Brian DuCharme.

The role of EMVCo — which is often seen as an extension of the card brands that deals only with chip-based EMV plastic cards— has come into sharper focus.