Generation X

Texas Trust Credit Union boosted loan volumes with a marketing tool inspired by “Game of Thrones,” but gamification strategies can be risky in light of data privacy concerns.

A new study shows 60% of adult children whose mother or father are credit union members do not belong to the same institution as their parents.

The industry loves to tout its bipartisanship, but it has very publicly embraced the Trump administration at times.

The young professionals group has a new leader and some of the program's inner workings are set for transition in the year ahead.

Digital-first lenders more than doubled their market share in the last four years, according to a report by Experian.

Even relatively wealthy Americans are so worried about their finances that it's affecting their mental and physical health. That's one of the findings in a Bank of America survey of more than 1,000 people in the U.S. who have enough investable money to qualify as "mass affluent."

To keep up with demands for instant digital payments, retailers should explore options to make their payment processes quick and easy, according to Steve Davidson, vice president of warranty products at Fortegra.

Millennials may be the largest demographic in America today, but one marketing expert says credit unions who ignore older potential borrowers do so at their own peril.

While most Generation X-ers have been accustomed to learning new technologies, mainly through interacting with early adopters, they aren’t always enthusiastic about learning new systems, writes Hamidreza Ghanbari, CEO of Pilatus Bank.