Loyalty and rewards

What members saw as a confusing inconvenience now is quick and easy, and applications are soaring.

Macy's is not alone, as more companies find success after upgrading loyalty programs, writes Tom Caporaso, CEO of Clarus Commerce.

Discover joined Apple Pay nearly a year after the mobile wallet came to market, so it has some catching up to do if it wants to be the top-of-wallet choice. Its new in-app rewards feature may give it the visibility it needs.

With AT&T dropping out of the program and Macy's focusing more on its own loyalty scheme, American Express is absorbing the first serious blows from key members in its multi-merchant Plenti Rewards Program.

What makes Shake Shack's cashless store so potentially powerful — even if it's only one location in Manhattan — is what the burger chain can do when every customer is known to it.

When it comes to credit card profitability, consumer loyalty to a single card may not be such a virtue after all, according to a new study by Oliver Wyman.

The airline wants to capture more benefits from a program that should be worth more than C$2 billion ($1.6 billion) over 15 years.

Seeing the successful “private label” debit programs at Target and Cumberland Farms has inspired more merchants to launch their own initiatives, writes Adam Frisch, CEO of Buy It Mobility Networks.

Credit card benefits aren't worth much to a consumer who has no idea what the card offers, or has forgotten about them over time and simply never uses them.

On the surface, Android Pay may not seem that different from the Google Wallet launched four years before it. Ultimately, it took the failure of multiple mobile wallets for Android Pay to find its own path.