Loyalty and rewards

With the summer driving season in full swing, Shell Oil Products U.S. is attempting to boost the appeal of its branded payment cards.

SimpleTuition's SmarterBucks has launched a blog that's designed to add expert commentary to a program in which card payments contribute to student loan repayment.

Tango Card is pitching its online gift card platform as a way to let big companies provide small-dollar awards to their employees.

Wolfe LLC is changing the name of its Wolfe Rewards and Loyalty business to OmniCard, a move designed to reflect the operation's range of offerings.

CO-OP Financial Services is offering a card-based local merchant rewards program that encourages credit union members to shop within a small area.

Pulse, a Discover Financial Services debit and ATM network, is partnering with fisoc Inc. to roll out the Buzz Points loyalty program to financial institutions.

PXT Payments, which operates the mobile payments and rewards app "looped in," is partnering with Boston College-based startup Jebbit for a student-focused marketing program that combines mobile payments and gaming.

Cashcloud SA, a start-up venture in Luxembourg, is testing a mobile wallet and rewards currency throughout much of Europe.

One of the first successful adopters of in-store mobile payments and digital rewards, Starbucks plans to launch new initiatives that will expand the company’s loyalty and payment programs across channels.

Seeing an opportunity to mitigate the growing problem of student loan debt, student finance companies such as SimpleTuition and Sallie Mae are expanding debt management offers, including the use of card payment rewards.

Omni Community CU sweetens annual rebate with chance to double cash-back reward