Marketing

At Beth Johnson's insistence, the bank built an analytics platform that can anticipate customers' needs. It's an investment that is paying off in big ways.

Beth Johnson, who has risen over three decades to become chief marketing officer and head of virtual channels at Citizens Bank, has advanced by looking for opportunities rather than maintaining a fixed idea of where to go.

As Monique Herena sees it, financial firms and investors are bypassing huge opportunities by failing to invest in industries that could increase economic opportunity for women across the globe.

Hannah Grove has made it her goal to make State Street's leaders better at storytelling, launching a two-day event that features TED-style talks with execs as well as influential names in fintech.

This year, Kate Quinn, U.S. Bank's chief administrative officer, put the bank's brand in the national spotlight, launching a social media campaign and overseeing a marketing blitz during the Super Bowl.

Julie Demarigny will be in charge of mobile and online strategies at the San Francisco bank.

Ellie Mae EVP Joe Tyrrell talks customer acquisition strategy. Crafting a personalized consumer experience, he says, starts with data.

As Synovus brought all of its 28 banks under the same name and logo, management made sure employees were well informed and comfortable with the changes.

Four lenders, led by Sallie Mae, have long dominated the market for private student loans. But they could soon face new competition from Navient and Nelnet.

Highlights and insights from the Cornerstone Credit Union League's annual leadership conference in San Antonio.