Marketing

From initial engagement through product purchase and post-sales interactions, retail technology offers a variety of ways to customize the shopping experience, writes Carl Mazzanti, founder and CEO of eMazzanti Technologies.

NewDominion Bank and M&F Bank are among the institutions willing to leave the industry's comfort zone to reach younger prospects.

There are dangers for companies that portray themselves as virtuous, particularly if their corporate cultures do not match the public stories they have been telling about themselves.

The new name is intended to show off the "five-star service" the Baltimore-based credit union offers.

How new developments on many fronts are going to affect the banking business in the coming year and beyond — and what bankers can do to prepare.

How new developments on many fronts are going to affect the banking business in the coming year and beyond — and what bankers can do to prepare.

The credit union’s new name is intended to reflect its electric utility roots, as well as its growth beyond a single-SEG institution.

The new name is an attempt to better capitalize on the strong brand recognition of TruStone Federal Credit Union.

Banks of all sizes continue to invest in mobile technology — but in order to see stronger growth, they must also invest in education to overcome consumer unease with the product.

For two weeks only, Michigan State University FCU used a holiday pop-up shop to test a new way to boost awareness of the credit union.