Marketing

Consumers are more likely to recommend companies they have a positive social media interaction with, according to a new report.

The Delray Beach-based institution will change its name later this year to better reflect the communities it serves and its growth beyond serving just IBM staff.

Todd Hall takes the helm as president and CEO amid one of the credit union's biggest challenges in years: an ongoing lawsuit against Truist Financial.

Truist emphasizes high-touch, high-tech focus with new logo; Wells Fargo loses another patent lawsuit to USAA; what the Visa-Plaid merger means for banks, fintechs; and more from this week's most-read stories.

The Utah-based credit union has extended and added to a partnership deal with Real Salt Lake. Many CUs have aligned with MLS teams as a cheaper alternative to larger leagues like the NFL.

The regional bank, formed from the merger of BB&T and SunTrust, will begin marketing its new brand in conjunction with next month's Super Bowl.

The institution formerly known as School Employees Loraine County Credit Union launched its new name on Jan. 2.

Facebook, Instagram and other platforms can help credit unions differentiate themselves from big banks, but CUs that don't use these platforms strategically could be opening themselves up to risks.

Dort Financial is the latest to switch from a federal charter to a state charter, a move that also widens its field of membership.

The industry faced a host of bad press coverage over the last year or so. Analysts say it may not resonate with consumers, but it could hit home with a more important audience.

Ticonderoga Federal Credit Union will become TrailNorth Federal Credit Union starting on Jan. 1.

One found a buyer, another announced plans to retire, and others took steps to reinvent their banks.

Following a merger earlier this fall, McCone County FCU has unveiled its new name.

It's no longer enough to conduct traditional demographic analysis of customers. TD Bank wants to know what is going on with individual consumers at any given moment and respond accordingly.

Consumers may be concerned about a possible economic downturn next year, but credit union marketers have no plans to curtail their spending in 2020.

Radius Bank is letting consumers open accounts through NerdWallet as part of its banking-as-a-service offerings to reach customers through third parties.

Fairfax County Federal Credit Union's new name is intended to illustrate a reach well beyond what its original name implies.

While digital channels are becoming more popular, many banks remain committed to highway advertising.

The Ogden, Utah-based institution wanted a name that reflected a field of membership beyond the university it was chartered to serve.

A sector not known for its innovation or willingness to change is actually a shining example when it comes to creating hubs of engaging content, says On24's Mark Bornstein.