Marketing

The series of print, digital and billboard ads uses children of Citigroup employees to draw attention to the bank's own efforts to promote women to senior roles.

Once the Pennsylvania Credit Union Association and the New Jersey Credit Union League complete their merger, the group will go by CrossState Credit Union Association.

When Washington Federal last rebranded, it was to signal its shift from a savings and loan association to a commercial bank. This time around, it's to reflect geographic diversity and its desire to be viewed as a bank.

Sound Bank is now Dogwood State Bank after its sale to an investor group. The buyers also moved Dogwoods State's corporate offices from eastern North Carolina to the state's capital.

The San Diego-based institution changed its name in attempt to reach wider audience.

The name Jovia is a reference to the word jovial and is intended to inspire trust and optimism.

In her role as head of virtual channels at Citizens Financial Group, Beth Johnson is relentlessly focused on making banking simpler for consumers.

Maria Veltre knows what it's like to feel disrespected. Early in her career, she was in mid-sentence when a senior executive turned her back and walked away. Veltre vowed never to make others feel the way she did in that moment, no matter what their situation or station.

The Seattle company rebranded as WaFd Bank to address confusion that it might have ties to the federal government.

Numerated, a vendor of loan prospecting, marketing and underwriting software that was developed within Eastern Bank, now has $32 million.

The acquisition of Radius Intelligence fits with the online lender's existing focus on small commercial borrowers.

A J.D. Power official says supplemental benefits — many centered on travel cards — need to be pared down. His comments followed the company’s release of survey data that showed these hard-to-understand benefits were a drag on customer satisfaction.

Management at the Wyoming, Mich.-based institution decided on the name Bloom Credit Union after a review of its core values and market position.

With the loan-to-savings ratio at its highest point in four decades, some CUs have limited options to boost their funding.

The credit union service organization said the move was part of its focus on marketing technology products.

Locations with a welcoming atmosphere and the latest technology can be a key part of a credit union’s marketing strategy.

The institution was formerly known as SF Police CU but can now serve law enforcement officers statewide.

Studies show that consumers trust posts from an organization’s employees more than the brand itself, and that could be key to using social media as a growth engine for credit unions.

The Tucker, Ga.-based institution said the new name reflected its ties to electric cooperatives while affirming its commitment to member service.

The trade group waited until after the 2018 midterms to launch the awareness campaign, but CEO Jim Nussle says that strategy won’t be repeated next year.