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The U.S. Postal Service offering financial services to the underserved would be a great idea. If the U.S. Postal Service weren't, you know, the U.S. Postal Service.
February 10 -
Social channels may encourage complaints, but it is in banks best interests to publicly demonstrate they are fixing the problem.
June 17 -
Yasmin Zarabi discusses steps financial institutions can take to prepare for social media compliance with impending regulation from the Federal Financial Institutions Examination Council.
March 22
There are plenty of reasons why small banks may be reluctant to amp up their social media presence. (Just, you know,
Thursday's big snowstorm prompted many banks, large and small, to take to their
Many of our stores will be closed or have limited hours today due to severe weather. For more information visit: http://t.co/0tNtQCYAqI
TD Bank (@TDBank_US) February 13, 2014
Due to Winter Storm Pax, certain WF stores will be closed for the safety of our customers and team members. Call (800) 869-3557 for help.
Wells Fargo (@WellsFargo) February 13, 2014
Due to winter weather multiple branches in North/Central Alabama have a delayed opening today of 11am/12pm CT pic.twitter.com/vh16z1FxZ4
BBVA Compass (@BBVACompass) February 13, 2014
A few banks used the storm to highlight the worth of their mobile/online banking products and services.
Stay connected during the storm with our Online and Mobile Banking or our 24/7 customer service colleagues at 1-800-922-9999.
Citizens Bank (@CitizensBank) February 13, 2014
For customers affected by the #winterstorm please check the ATM/bank locator for closures http://t.co/BOFk3iOzda or download the mobile app
Bank of America (@BofA_Community) February 12, 2014
And others found savvier ways to connect with customers.
Staying warm on the snow day? Tell us what you're doing! #snowday pic.twitter.com/Zjys46PDlK
Capital One (@CapitalOne) February 13, 2014
SunTrust (STI), which is headquartered in Atlanta, a city hard-hit by unexpected weather patterns, for instance, even shared updates from government officials in the states it services via its Twitter handle.
MT @NCPublicSafety : Gov. McCrory: wait to retrieve abandoned cars until road conditions are safe; your safety more important. #ncwx
SunTrust (@SunTrust) February 13, 2014
Given customers' (and the
But it's equally important to note that, when leveraged correctly, these platforms can also be a real blessing and the perfect example of how technology can enhance customer service.
Jeanine Skowronski is the deputy editor of BankThink. You can contact her at Jeanine.skowronski@sourcemedia.com or follow her at Twitter @JeanineSko.