Whether it will fundamentally change the industry itself depends on whom you ask. Ironically, credit card executives, who have long complained about the effects of the new restrictions, have finished the heavy lifting of compliance and are now pragmatic, even optimistic. And now some consumer advocates, while applauding the Credit Card Accountability, Responsibility and Disclosure Act, aren't satisfied it goes far enough.
For their part, credit card executives have tallied hundreds of thousands of man-hours, and hundreds of millions of dollars, as they assessed the law's near-term impact on their businesses, not to mention the restrictions on their future ability to lend to the same broad swath of consumers.
"The compliance requirements are what they are," said Ric Struthers, Bank of America Corp.'s president of global card services. "We could go back and wish that they were something different … but you move forward, you make changes, you do the best thing you can do for your customers."
Focusing on customers has its benefits, Struthers said. In the end, "this transparency is probably better than ever" for the industry's long-term reputation. "People say, 'Credit card companies want me to get in debt so I can't pay it back.' That's not what we're in business to do."
The CARD Act, which President Obama signed last May, has three major compliance deadlines, of which the second — today, Feb. 22 — is the most significant. (The third and final deadline will be Aug. 22.)
As of today issuers generally cannot raise interest rates on existing balances unless a cardholder is 60 days late or a promotional rate expires. They can no longer use double-cycle billing. And they cannot charge overlimit fees, which were once common, unless their cardholders opt in.
Issuers also had to revamp their cardholder statements to clearly illustrate how much in interest and fees a cardholder has paid during the current year, and to show the monthly payment required to pay off a balance within three years.
Compliance with the law has been costly and time-consuming for most issuers, especially in terms of the revised disclosures and billing practices. (Most issuers have managed at least to control postage costs and minimize the environmental impact of their revamped statements. Doug Miller, a senior analyst for the market research firm Corporate Insight, said most issuers have managed to introduce the new disclosure information on statements that are about the same number of pages as those they previously mailed.)
But the most lasting issue will be the law's restrictions on interest rate increases and issuers' ability to charge certain types of fees.
B of A executives last month estimated the law's impact to be "some $800 million after tax" on the company's card income this year. Struthers said it invested "over 1 million hours of programming" in overhauling its systems to be compliant. "It'll be in our run-rates. That affects this year and the future," he said.
Capital One Financial Corp.'s chief executive, Richard Fairbank, in July estimated the costs of compliance with the law as "about 200,000 IT hours" and "many tens of millions" of dollars for Capital One.
"From an operational perspective, it was significant but manageable," Andy Navarrete, a senior vice president of cards at Capital One, said last week, stressing that there was "no mad scrambling" for the company to comply by today's deadline. "A lot of that had to do with anticipating where the rules were going. … We built an implementation program in-house in January of last year," before the law was signed, but after federal regulators released new rules similar to the eventual legislation.
