Customers of the Minneapolis retailer can enroll in the service online or by text message.
Links to the coupons are delivered wirelessly and are accessed through a mobile phone's Web browser.
The system generates bar-code images on phones' screens that can be scanned at the point of sale; a single on-screen bar code can include data for multiple coupon offers. Target already lets customers make purchases with gift cards in a similar manner.
"Mobile phones are an integral part of our guests' lives, and mobile coupons are just another way we're providing convenient, on-the-go shopping solutions," Steve Eastman, the president of Target.com, said in a press release Wednesday.
