Twitter, Facebook 101: UK Bank Sponsors Social Media Guide for Charities

Print
Email
Reprints
Comment
Twitter
LinkedIn
Facebook
Google+

UK-based Unity Trust Bank, a specialist bank for civil societies, social enterprises, community interest companies, councils and trade unions, has sponsored a guide to help charities improve their social media efforts and hit their fundraising goals and communication objectives.

"About That First Tweet" is a 23-page social media resource that uses colorful fonts and offers readers tips from a number of experts, including the head of social innovation at Twitter, the strategic partner manager at Facebook and the head of social impact at LinkedIn. The document also chronicles social media case studies from organizations like Save the Children and The New York Public Library.

Social Misfits Media, a sister company to philanthropy and fundraising consultancy I.G. Advisors, served as the guide’s publisher.

"Unity Trust Bank commissioned 'About that First Tweet' and made it free to download because we recognize the importance of social media in delivering social change," said Adrian Oldman, head of marketing at Unity Trust Bank, in a statement.

JOIN THE DISCUSSION

SEE MORE IN

'We Don't Want to Wage this Proxy Contest in the Gutter': Week's Best Quotes

The most notable quotes from American Banker stories of the previous week. Readers are encouraged to add their own observations in the Comments fields at the bottom of each slide.

(Image: Fotolia)

Comments (0)

Be the first to comment on this post using the section below.

Add Your Comments:
Not Registered?
You must be registered to post a comment. Click here to register.
Already registered? Log in here
Please note you must now log in with your email address and password.

The FinTech 100

FIS and Tata once again top the annual FinTech 100 list of vendors, ranked by revenue; IBM and Hewlett-Packard lead the pack of tech companies serving multiple industries; and Bionym and Silver Tail are among the 10 Tech Companies to Watch.
DAILY ENEWSLETTER UPDATE

A Newsletter featuring Bank Technology News' top stories plus special reports and data

This feature displays payments industry news and analysis from American Banker sibling brand PaymentsSource. Registration is required; for more information contact customer service.

TWITTER
FACEBOOK
LINKEDIN
Already a subscriber? Log in here
Please note you must now log in with your email address and password.