"Lending has relied on a rear-view mirror view of the business," says Lighter Capital CEO BJ Lackland (left), who believes CRM data provides a window into future performance.

Business Lender Finds Trove of Insights in Client CRM Data

Lighter Capital is mining Big Data to analyze credit risk from a novel source: the sales pipeline. The startup is pulling information about prospective business borrowers from Salesforce's Customer Relationship Management system into its online lending platform.

To continue, please log in, register or subscribe.
Already a subscriber? Log in here
Please note you must now log in with your email address and password.

Already a subscriber? Log in here
Please note you must now log in with your email address and password.