American Express (AXP) said Monday that it is
Cardholders who sync their cards to Twitter will be able to buy Amex gift cards — as well as products from Amazon (AMZN), Sony, Urban Zen and Microsoft's (MSFT) Xbox 360 — using special hash tags such as #BuyAmexGiftCard25, Amex said.
Twitter officials did not immediately respond to an email seeking comment.
The offering would expand
And it would resemble a service offered by Chirpify,
It's "the best form of flattery," Chirpify's chief executive, Chris Teso, says about Amex's expanded service. Chirpify users have been syncing their Amex cards to the startup's service for the past year, he says. The move "validates the space we're in and what we've been doing," he says.