Backbase Launches Mobile-First Portal Software

Print
Email
Reprints
Comment
Twitter
LinkedIn
Facebook
Google+
Partner Insights

Backbase has created a portal to help banks manage and optimize their online platforms.

Portal 5.4 includes enhanced digital marketing systems that Backbase says will help financial services companies target customers with better precision. New capabilities in the software include contextual targeting and segmentation (including integration to existing CRM systems and the use of social profiles), improved web content management capabilities (e.g. master pages, versioning, publication workflows, audit trails and compliance) and services for building mobile applications.

"Backbase Portal 5.4 is a significant step forward for Backbase and for our customers," said Jouk Pleiter, the company's chief executive and co-founder, in a press release Tuesday. "The latest release of Backbase Portal shows our commitment to push innovation in the areas of mobile first, optimizing web experiences and enabling digital relationship marketing."

JOIN THE DISCUSSION

SEE MORE IN

RELATED TAGS

Five Mobile App Features that Show Yes, Banks Can Innovate

Fintech startups claim to out-innovate banks. But financial institutions sometimes break new ground. Here are five examples of banks that are testing and launching mobile app features capable of much more than showing an account balance.

Image: iStock

Comments (0)

Be the first to comment on this post using the section below.

Add Your Comments:
Not Registered?
You must be registered to post a comment. Click here to register.
Already registered? Log in here
Please note you must now log in with your email address and password.
Already a subscriber? Log in here
Please note you must now log in with your email address and password.