= Subscriber content; or subscribe now to access all American Banker content.

Santander Tries to Make Name for Itself as Retail Innovator

Santander Bank, formerly Sovereign Bank, has launched a rewards-heavy credit card and made other creative retail moves in the U.S. as it tries to establish an identity beyond that of the foreign-owned bank with the tricky name.

To continue, please or subscribe
FREE WEEK
STARTING AUGUST 31ST
  • Full access to banking's most comprehensive daily report
  • Daily, weekly, and topic-based newsletters and alerts
  • Award-winning analysis and insight, focused on bankers' key concerns
No credit card needed
PREMIUM
SUBSCRIPTION
All subscription content plus:
  • Bimonthly industry research reports (including archive)
  • Morning Scan Plus e‑newsletter
Have an account?
SIGN IN HERE
Remember me