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A growing number of banks employ chief marketing officers who manage multimillion-dollar budgets and are involved in high-level corporate decision-making. The pressure's on to come up with creative ways to differentiate their brands and connect with customers.
May 31 -
Umpqua Holdings in Portland, Ore., reported higher second-quarter profit, citing lower merger costs and growth in residential real estate lending and equipment finance.
July 16 -
Carolina Trust Bank in Lincolnton, N.C., has named an auto dealership executive to its board.
September 1
Umpqua Holdings in Portland, Ore., has added a Virgin America marketing executive to its board.
Luanne Calvert, chief marketing officer at the airline, will join the $23 billion-asset Umpqua's board on Sept. 25, according to an Umpqua news release. Umpqua expanded its board to 12 members to add Calvert. She will be the fifth woman on Umpqua's board.
Calvert heads Virgin's in-flight content and loyalty teams, including its Elevate frequent-flyer program and credit card businesses. She also oversees brand strategy, online marketing, public relations and social media.
Calvert previously worked at Google as creative director and at Yahoo as marketing director.
