American Express Co.

Consumers who use American Express Delta Air Lines cobranded credit cards, including U.S. consumer and small-business gold, platinum and reserve Delta SkyMiles cards, will have the $50 Delta baggage fee waived for their first checked bag starting June 1. The benefit applies to up to nine individuals traveling on the same reservation.

American Express Co. in early December launched a beta test for a new charge card that targets the 20-something market, a group AmEx says represents $625 billion in annual buying power.

American Express Co.’s focus on providing products and services to the small-business segment through its new AcceptPay product is “a savvy move”, according to Ed Kountz, senior analyst, e-business and channel strategy, at Javelin Strategy & Research. AmEx recently launched the online invoicing product and a corresponding advertising campaign to promote it (see story)

American Express Co. has begun enabling its cardholders to transfer Membership Rewards points to British Airways, the 17th airline to become a points-transfer partner, the company says. Other airlines include JetBlue Airways and Delta Air Lines.

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ST PETERSBURG, FL, November 18, 2009 - American Express Company today announced it has agreed to acquire Revolution Money, a Revolution LLC company.

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The card industry appears to be ever-so-slowly emerging from its harshest credit cycle.