WASHINGTON-To get a better understanding of what Millennial members and prospects want, Affinity Plus Credit Union put one representative on a train.
In this case it was the inaugural Millennial Trains Project, a crowd-funded, transcontinental, 10-day train trip that its backers said was designed to "empower diverse groups of enterprising and civic-minded Millennials to explore America's new frontiers."
"Our mission is to enable passengers and virtual audiences to identify, evaluate, and explore emerging opportunities and challenges in communities where our trains stop while advancing a project that benefits, serves, and inspires others," the organization explains on its website.
To that end one intern at Affinity Plus got onboard with a mission of discovering more about Millennials' understanding of financial products and services (
The trip cost $5,000, with participants raising money via crowdfunding.
