PHOENIX Credit unions are positioned better than any other player in the financial services ecosystem to win the mobile wars, but most CUs do not know it yet.
That was the message from Lee Wetherington, Director, strategic insight, Jack Henry & Associates/ProfitStars, Valdosta, Ga. On Tuesday, Wetherington told attendees of the CUNA CFO Council conference here credit unions are set up to help members make real-time decisions about their money. The key to CUs’ future, he said, is data.
“There is a lot of talk about Big Data and the targeted ads Google does,” he said. “Google does so to try to approximate what credit unions already have. Google fantasizes about having the data credit unions have about their members.”
Look for more coverage from the CFO Council conference in the print edition of Credit Union Journal.
