Loan Promo Tied To Charities Drives Volume To Calif. CU
Michael Duffy, president and CEO of Financial Center Credit Union, got to play Santa Claus
"I didn't wear a Santa suit, but perhaps I should have," he said.
Financial Center raised more than $22,000 by setting aside $2.50 for each $1,000 in loans it wrote from Nov. 15 to
"The program was a great success," Duffy told The Credit Union Journal. "Our members loved it, and it is part of
The four charities that benefited from the program were St. Mary's Interfaith Dining Room, Catholic Charities of the
About one-fifth of Financial Center's membership base is the Stockton Catholic Diocese. Duffy said the local
St. Mary's Interfaith Dining Room received the largest share-about $8,000-and the other three received roughly
"This year was a tough economy for all of us, and you can imagine how tough it was for charities," said Duffy.
According to Duffy, Financial Center, which has 38,000 members and $220 million in assets, donated nearly
"It can and should be part of our mission. We're the 'bankers with a heart,' so if credit unions don't do it, who will?"