ROCKY HILL, Conn. Nutmeg State FCU is borrowing a page from the Saturday Night Live playbook to launch its new “Banking Awesome” campaign.
Nutmeg State said it will have attention-grabbing advertisements that boast the credit union’s benefits, such as little to no fees and special programs that pay members to use their debit cards.
The goal of the Banking Awesome campaign is to present a progressive, funny and edgy message that asks consumers to consider what a credit union can offer in the way of superior services. By using the word “bank” in its advertising, Nutmeg State is building education into the messaging and saying it is like a bank, but better. And just like a bank, anyone can open an account.
The core messaging is built around the fact banks continue to earn a bad reputation due to increased fees and impersonal service.
“We face the same struggles as every other financial institution. We are all trying to find a position in an overcrowded marketplace,” said John Holt, president of the $375-million credit union. “For this reason, we introduced Banking Awesome as our new tagline and the premise of our new campaign.”
