SAN DIEGO San Diego County CU said this morning it has signed with Cardlytics, the pioneer of card-linked marketing, to provide targeted rewards to its members.
Relevant offers are now presented on each member’s checking account detail page within the credit union’s secure online banking platform achieved by leveraging information about previous purchases. By clicking on the offers, account holders can activate or “accept” rewards before redeeming them at a number of national, local and online retailers. There are no coupons or promotion codes required and no member data leaves the credit union’s secure environment.
Members can easily opt-out of the rewards offers, but activation rates prove broad consumer acceptance of Cardlytics’ programs. Cardlytics’ offers are now targeted against some 200 million transactions per week, representing more than $500 billion in consumer spending.
The $6 billion credit union implemented the platform through an ongoing partnership between Cardlytics and Fiserv, which provides the credit union with Corillian Online, its online banking solution.
“Launching our new SDCCU Paybacks reward program is an exciting milestone for us and one that will provide meaningful and tangible value to our customers,” said Teresa Halleck, president of the credit union.
In addition to the core Cardlytics solution that San Diego County CU implemented, the partnership between Cardlytics and Fiserv also provides financial institutions with access to Cardlytics for Rapid Deployment,’ for institutions wanting a lighter implementation, and Cardlytics for Credit,’ for institutions with pure credit card portfolios.
