'Teens Look To Parents For Financial Advice'
The overwhelming majority of teenagers get most of their information on financial services from their parents,
Conducted in conjunction with Teenage Research Unlimited, more than 2,000 teenagers were surveyed during January and
* 89% of teenagers surveyed rely most heavily on their parents for information on financial services.
* On average, teens do not credit media commonly associated with financial services marketing-such as television, the Internet,
* Nearly 60% of respondents cited their school as a primary source of information on financial services. The three service areas
* Age 18 to 19 represents a critical crossroad where teenagers migrate from learning about financial services exclusively from