Truliant surpasses a quarter-million members

Truliant Federal Credit Union on Friday celebrated a milestone: reaching 250,000 members.

The $2.5 billion-asset institution passed the 200,000 member mark just three years ago.

Todd Hall, president of the credit union, said in a press release that the CU’s quarter-million members aren’t just numbers.

“We’ve helped 250,000 members build stronger financial foundations to improve their lives,” said Hall. “As we grow, it means Truliant can provide even more of the latest technology along with in-person guidance at additional and convenient locations."

But the announcement also arrives at a time where the CU is in the middle of a trademark-infringement lawsuit against Truist, the name of the new bank formed from the biggest bank merger the industry has seen in over a decade between BB&T and SunTrust. The credit union claims that the moniker is an infringement on its own brand and will confuse customers within the market. That’s because Truist will retain operations in Winston-Salem, N.C., where Truliant is headquartered.

Truliant earned $12.4 million in net income during the first half of the year, up 29% compared to the year before, according to NCUA call report data.