The Virginia Credit Union League has introduced what it says is its most "extensive re-branding initiative" since it was formed in 1934.
In addition to a newly designed graphic image, it has also added the tagline, "One Vision. One Choice."
"Our new brand perfectly melds the more traditional aspects of our mission education and training resource and political advocate, as examples with the newer aspects of our mission as trusted experts in providing the innovative, market-proven products and services credit unions need to thrive in the highly-competitive financial services marketplace," said league CEO Rick Pillow in a statement.
The league said it will rebrand all communication materials, including publications and its website at www.vacul.org.
